| September 10 | Thursday |
| 12:00 – 17:00 | Arrival & Registration – Convention Registration Desk – Colonnade Foyer |
| 13:00 – 17:00 | Visit to Gearmore Facilities – Meet in the lobby |
September 11 |
Friday |
| 08:00 – 12:00 | Arrival & Registration – Convention Registration Desk – Colonnade Foyer |
| 11:45 – 13:00 | Buffet Lunch – Monarch Bay Courtyard |
| 13:30 – 13:45 | Welcome Address Nicola Faganello, General Consul of Italy Ferdinando Fiore, Italian Trade Commission Carlo Tonutti, Vice President UNACOMA Moderator: John Inman, Agricultural Engineer and Contributing Editor American Vegetable Grower |
| 13:45 – 14:15 | The Impact of Industry Consolidation on Shortline Manufacturers and Distributors George Russell, Executive Partner, Currie Management Consultants |
| 14:15 – 14:45 | Current and Future Economic Trends for Small Scale Farming in the United States Manuel Jimenez, Cooperative Extension Specialist, University of California, Davis |
| 14:55 – 15:00 | Coffee Break |
| 15:00 – 15:30 | 2010 Forecast and Trends on the American Farm Equipment Industry Mike Lessiter, Publisher and Editor, Farm Equipment Magazine |
| 15:30 – 16:00 | The Evolving Role of Farm Machinery Dealers in the U.S.A. Herman T. Wilson, Jr., President, Pioneer Equipment Co. |
| 18:00 – 19:30 | Dating Session – Salon 4 |
September 12 |
Saturday |
| 09:00 – 17:00 | One-on-One appointments between wholesalers and Italian manufacturers |
| 18:30 – 19:00 | Cocktail – The Gazebo |
| 19:00 – 21:00 | Dinner – The Dana Lawn |
September 13 |
Sunday |
| 09:00 – 15:00 | One-on-One appointments between wholesalers and Italian manufacturers |
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| Visit to Gearmore Facilities | |
 For more than 40 years, Gearmore Inc. has been providing affordable, quality tractor attachments and farm equipment through a network of servicing tractor dealers. The firm's Los Angeles location offers immediate access to major ports, international airports and transportation routes throughout California and the western United States. Geamore is a full-service wholesale distributor offering a multitude of value added services for their customers and suppliers. The firm sells equipment manufactured world-wide to offer the most advanced technology available. Gearmore is located on 4.67 acres in Chino, California, in a 93,176 sq. ft. building, with offices occupying 8,125 sq. ft. Included in the program of the activities of the Italian Farm Machinery Convention you will have the opportunity to visit the Gearmore facilities on Thursday, September 10th. For those who are interested in participating, we will meet in the lobby of the Ritz-Carlton a little before 1pm. We plan to return to the hotel by 5pm. If interested, please indicate in your RSVP to Alex a.mussa@ice.it how many people from your company are planning to take part in the tour of the Gearmore facilities. |
Practical information
Transportation
John Wayne Orange County Airport is approximately 30 minutes and Los Angeles International is approximately one hour from The Ritz-Carlton, Laguna Niguel. Transportation to/from the resort is available via cab (approximately $70 from John Wayne and $200 from LAX) or chauffeured sedan service (approximately $140 from John Wayne and $200 from LAX). Car rentals are available from many national rental agencies.
